If you’ve had the same ads on for several months, and no one is clicking on them, maybe it’s time for a change. Maybe the logo you created three years ago just doesn’t appeal to you anymore. Check the list of older posts. Are there any typos or errors? Is there a better photo that you found after publishing? You can still change things that have been published, and it won’t change the date of the post. Making your blog better is always worthwhile. Keep reading for more ways to improve the health of your blog.
Are your headlines clearly written? Do they let readers know what to expect in your post, or what’s in it for them? Check your older titles for typos or spacing problems. A brief blog title that is “tweetable” will get you more pageviews than a longer one. You can help publicize your posts with share buttons. It’s easier than ever for readers to share your content. If you didn’t know about share buttons when you set up your blog, it’s very simple to add them now. Check the “Help” section of your host’s website for instructions.
2. Don’t be too formal
Your casual, conversational tone is often the quality that blog readers like best. Don’t use long words to impress, when a shorter word will do. If you see phrases that are clunky in older posts, do a quick edit so your writing meets your current standards. Should you use slang in your writing? Of course! Just do everyone a favor and spell your slang words correctly.
3. Look sharp with great design
Even with free blogs, you can find thousands of options for design templates, photos and fonts. Be consistent with spacing above and below photos. Keep previewing the look of your post before publishing. Odd things can happen with placement, especially if you have imported text (with proper credit and links, of course), images or video from another source. You might need to learn a little about HTML to understand how to correct glitches in layout. Your blog host’s help forum can be a great resource, especially if you are new to blogging. A nice design that enhances what you have to say will help bring readers back. If you can’t find the look you want, browse through other blogs to figure out what is appealing about their pages. Just as you would tear out magazine pages when shopping for furniture or paint colors, start gathering samples of blog designs that you admire. Print out their home pages for reference. See what your five favorites have in common, and then tweak your own design.
4. Remember that some like it fast
Shorter blog posts means more people will read the whole post. It’s not that your stories aren’t interesting, but most readers don’t have much time to read your post. If it’s easy to scan, it’s easy to read. If you have a personal blog, often your best posts tell stories with lots of detail. But if you are blogging for business or to give advice, try to be brief. Shorter sentences and paragraphs may be more effective for you.
5. Be easy on the eyes
Long runs of text are hard to read, and might even scare off readers before they can appreciate how interesting your posts really are. Using attractive colors and fonts, and organizing text into numbered or bulleted lists can make the post more readable and appealing. Black type on a white background is the most readable. If you’re using a dark background to set a certain mood, you could be turning off some readers or simply making it hard for them to read. Enlarging the text font on a dark background might help.
6. Don’t get distracted
Take a realistic look at how much time you spend on different tasks relating to your blog. You could spend hours searching online for just the right photos to illustrate your post. You may think the task is fun and adds value to your blog. But sometimes it’s better to just write a new post! Providing great content is your goal.
Make a schedule for your blog. You might try to post every Monday, Wednesday and Friday. You can easily pop in at least one Facebook update each day. Use a site like HootSuite to schedule your tweets throughout the day, so you don’t feel tied to using Twitter all day long to publicize your blog. Plan your days so that you spend enough time writing and editing, and not too much of your valuable day (or late into the night) on other things. Do take the time to look at other blogs. Leaving comments, making sure they know you’re following them on Twitter or “Liking” their Facebook page builds relationships. Other bloggers can give you great support and advertising.
Schedule regular checkups Periodically take a look at your blog with a critical eye. There are thousands of blogs out there, and you should make sure that yours reflects your best effort. With proper care, and maybe an occasional facelift, your blog will live a long and healthy life.